Pricing

Simple, Transparent Pricing

Early Preview pricing is available now. Prices increase when we launch publicly.

For Students

Early Preview price

Annual

$99 /year

$149/yr after launch

About the cost of one private lesson — for a full year of structured practice.

  • Access to all coach drill libraries
  • Assigned training sessions from your coach
  • Practice session logging
  • AI-powered drill recommendations
  • Personalized training plans

14-day money-back guarantee

Best Value
Only 100 spots available

Lifetime

$249 once

Pay once. After launch, annual is $149/yr — this pays for itself in under 2 years.

  • Everything in Annual
  • No recurring payments — ever
  • Access to every future core feature
  • Priority support
  • Lock in before prices increase

14-day money-back guarantee

Flexible monthly pricing

Monthly

$19 /month

No commitment needed — try it out, train at your own pace, and cancel anytime.

  • Access to all coach drill libraries
  • Assigned training sessions from your coach
  • Practice session logging
  • AI-powered drill recommendations
  • Personalized training plans

14-day money-back guarantee

For Coaches & Clubs

Individual coaches can choose monthly or annual. Clubs purchase seats for each coach — same price per seat, shared library included.

Coach — Monthly

$49 /month

Effectively free when you refer 20+ students

  • Unlimited drill uploads
  • AI drill description generation
  • AI-assisted session planning
  • Student management dashboard
  • 30% affiliate revenue on referrals
  • Remote coaching tools

Club — Annual

$399 /seat/year

Up to 5 coach seats — pay annually per seat

Total: $399/year

  • All coach features for each seat
  • Shared drill library across coaches
  • Standardized curriculum for your club
  • Private content — exclusive to members
  • Club-level analytics and reporting
  • Dedicated onboarding support

Need more than 5 coach seats or custom onboarding?

Coach Earnings Calculator

Drag the slider to see how much you can earn per year

Students referred 20
050100150200
$594
Affiliate revenue/yr
$6
you pay/yr

Subscription is free + you earn $594/yr. Refer 20 more to hit $600/yr profit.

Estimates are illustrative. Affiliate payouts are 30% of net revenue after payment processing fees (Stripe ~2.9% + $0.30/transaction). Actual earnings may vary.

Common Questions

What does Early Preview pricing mean?

We're in active development and onboarding our first wave of players and coaches. Early Preview pricing locks in your rate before we raise prices at public launch. The annual plan goes from $99/yr to $149/yr when we launch publicly.

What's included in the lifetime plan?

The lifetime plan ($249, one-time) gives you access to the core PickleCraft platform forever — no renewals, no subscription. We reserve the right to create add-on features in the future, but everything that's part of the core platform is covered. Only 100 lifetime spots are available.

Can I cancel the annual plan?

Yes. You can cancel at any time. Your access continues until the end of your billing period.

Is there a money-back guarantee?

Yes — 14 days, no hassle. Try the platform, put a few sessions to work on court, and if you decide it's not for you, we'll refund your payment in full.

What is the difference between the coach monthly and annual plans?

Both plans include identical features. The annual plan saves you about 32% compared to monthly billing — roughly two months free. Choose monthly for flexibility, annual for the best rate.

What does a coach 'seat' mean for clubs?

One seat = one coach login. Each seat gives a coach full platform access including drill uploads, AI session building, student management, and the shared club library. Buy as many seats as you have coaches, up to 5 self-serve.

How does the coach affiliate program work?

Coaches earn 30% of every student subscription they refer. At 20 referrals, your monthly subscription cost is effectively covered. At 40+ referrals, coaching pays you. Payouts are 30% of net revenue after Stripe processing fees.

Is this replacing my current coach?

No. PickleCraft is coach-assigned, not coach-replacing. Your coach builds and assigns your training — the platform just makes sure you actually follow it between sessions and tracks your progress.

Early Preview pricing won't last.

Lock in $99/yr before it goes to $149. Or grab one of 100 lifetime spots for $249 — one payment, forever.