About
Built by Players,
for Players
We believe great coaching should reach every player — not just the ones who live near a great coach.
Team
Who's building this
Two co-founders — a pro player and coach, and a software guy. We both think we're pretty good at what we do, and bring complementary skills to build the platform that pickleball students and coaches need.
Co-Founder
Eli Steiner
Pro Player & Coach
PPA pro and coach based in Northern Colorado. Sponsored by Friday Pickleball and Zero Zero Two . Eli's been competing since age six and brings deep coaching expertise to the product — if it works for him on the court, chances are it'll work for other coaches.
elisteinerpickleball.com
Co-Founder
Brian Zambrano
Technology
25+ years across cloud architecture, full-stack engineering, and AI: from writing code to infrastructure to the pixels you're looking at right now. Brian built PickleCraft because he was tired of hunting YouTube for a drill that actually matched his level. 3.5 DUPR rec player. Maybe a 6.5 DUPR technologist.
linkedin.com/in/brianzambranoWe're in Early Preview with real coaches and players helping shape the platform.
Email the teamMission
Why we built this
Pickleball is growing faster than almost any sport in history — but the infrastructure for serious training hasn't kept up. Players take lessons, get fired up on the court, and then forget everything by their next session. Coaches do great work on the court, but have no way to extend that value between sessions.
PickleCraft solves both sides of that problem. Coaches build a drill library once and it compounds — every student they teach can train from that library, indefinitely. Students get a structured plan they can actually follow, not just a vague memory of what their coach said.
We're not trying to replace coaches. We're building the infrastructure that makes coaching more valuable — for coaches and students alike.
What We Believe
How we think about this
Coach-assigned, not coach-replacing
AI is a tool for coaches, not a substitute for them. The coach still owns the relationship. PickleCraft helps them scale it.
Infrastructure, not content
We're not a content brand competing with coaches. We're the platform that makes coaches' own content more powerful.
Build for the serious player
We're not trying to be the Duolingo of pickleball. We're for players who are serious about improving — and coaches who are serious about teaching.
Earn what you deserve
Great coaches create enormous value. PickleCraft is built to make sure that value doesn't disappear after a lesson ends.
Come play with us.
We're in Early Preview. The platform is live, the pricing is good, and the sport is fun.