About

Built by Players,
for Players

We believe great coaching should reach every player — not just the ones who live near a great coach.

Mission

Why we built this

Pickleball is growing faster than almost any sport in history — but the infrastructure for serious training hasn't kept up. Players take lessons, get fired up on the court, and then forget everything by their next session. Coaches do great work on the court, but have no way to extend that value between sessions.

PickleCraft solves both sides of that problem. Coaches build a drill library once and it compounds — every student they teach can train from that library, indefinitely. Students get a structured plan they can actually follow, not just a vague memory of what their coach said.

We're not trying to replace coaches. We're building the infrastructure that makes coaching more valuable — for coaches and students alike.

What We Believe

How we think about this

Coach-assigned, not coach-replacing

AI is a tool for coaches, not a substitute for them. The coach still owns the relationship. PickleCraft helps them scale it.

Infrastructure, not content

We're not a content brand competing with coaches. We're the platform that makes coaches' own content more powerful.

Build for the serious player

We're not trying to be the Duolingo of pickleball. We're for players who are serious about improving — and coaches who are serious about teaching.

Earn what you deserve

Great coaches create enormous value. PickleCraft is built to make sure that value doesn't disappear after a lesson ends.

Team

Who's building this

Three co-founders — a pro player and coach, a club operator, and a software guy. We all think we're pretty good at what we do, and bring complementary skills to build the platform that pickleball students and coaches need.

Eli Steiner — Co-Founder, Pro Player & Coach

Co-Founder

Eli Steiner

Pro Player & Coach

PPA pro and coach based in Northern Colorado. Sponsored by Friday Pickleball and Zero Zero Two . Eli's been competing since age six and brings deep coaching expertise to the product — if it works for him on the court, chances are it'll work for other coaches.

elisteinerpickleball.com
Jeff Moulton — Co-Founder, Operations & Community

Co-Founder

Jeff Moulton

Operations & Community

Engineering background turned pickleball operator. Jeff runs 3rd Shot Pickleball in the Denver metro and brings firsthand facility and club experience to how PickleCraft serves players, coaches, and organizations.

@jeffmoulton.pb
The Architect — Co-Founder, Technology

Co-Founder

The Architect

Technology

25+ years across cloud architecture, full-stack engineering, and AI — from writing code to infrastructure to frontend. Built PickleCraft from scratch because pickleball software deserves a higher bar. 3.5 rec player. 6.5 technologist. Working in the shadows for now.

We're in Early Preview with real coaches and players helping shape the platform.

Email the team

Come play with us.

We're in Early Preview. The platform is live, the pricing is good, and the sport is fun.